Scotiabank is a leading multinational financial services provider and Canada's most international bank. Since welcoming our first customers in Halifax, Nova Scotia, in 1832, Scotiabank has continued to expand its global reach. Today, through our team of more than 83,000 employees, Scotiabank and its affiliates offer a broad range of products and services, including personal, commercial, corporate and investment banking, to over 19 million customers in more than 55 countries around the world.
Our core purpose is to be the best at helping customers become financially better off. Scotiabank's continued growth and success is founded on several key factors:
Our strategy of diversification underpins our potential for sustainable earnings growth in each of our four business lines: Canadian Banking, International Banking, Global Banking and Markets and Global Wealth Management, over the long term.
Canadian Banking provides a full suite of financial advice and solutions, supported by an excellent customer experience, to over 7.5 million personal and business customers across Canada, via 1,039 branches, 3,519 automated banking machines, as well as internet, mobile and telephone banking, specialized sales teams, and third party channels.