• 10544 Whyte Avenue  
  • Edmonton, AB
  • T6E 2A4
  • Handicap Accessible
  • Rowena is a clothing, accessory & household item store specializing in pinup, rockabilly, psychobilly, tattoo and alternative cultures.  We also have a sister company our eccomerce site.  We carry unique and exclusive items that cannot be found elsewhere in the city.  We cater to both men & women with our eclectic mix of retro with a modern nod to the 50s, rock and roll and special occasion in clothing, footwear & accessories.

    For the guys check out our unique t-shirts & hoodies, western & bowling shirts, creepers and great accessories from pomade to wallets.  We aim to please the hot rod enthusiast, music lover and the guy that wants to stand out in a crowd.  Depending on items sizes range from S-4XL

    For the gals we carry the largest selection of vintage inspired & reproduction dresses in the city ranging from XS-4XL.  Whether you are looking for a casual dress for the warm summer weather, prom, cocktail, even bridesmaid we've got you covered.  We've also got a large selection of separates from t-shirts, tops, capris, cardigans and pencil and circle skirts.  Our amazing accessories such as jewelry, scarves, footwear and even cosmetics will give you the look you are going for from modern pinup, retro starlet to rockabilly gal or your own twist on things.  

    We've even got a lil section for the babies and toddlers featuring the cutest most unique onesies, bibs, boy shirts, lil dresses & diaper bags for your lil rock and roll wee ones.

    We don't just aim to outfit you but your lifestyle with our great selection of household and gift items.  Everything from art prints by tattoo artists, bath towels, pillows to shower curtains plus great novelty gift ideas such as fun s&p shakers, unique frames & magnets, pictures, etc.  

    From kitsch to glam to modern we've got a great mix you don't want to miss.  Hope to see you in the shop and be sure to check out our website and our basement sale (call for basement hours please). 

    Join our Facebook page to stay up to-date, see photos of our newest products, sales, promotion and information about our retro hair & make-up classes


    • Mon : 10:00am - 8:00pm
    • Tues : 10:00am - 8:00pm
    • Wed : 10:00am - 8:00pm
    • Thur : 10:00am - 8:00pm
    • Fri : 10:00am - 8:00pm
    • Sat : 10:00am - 6:00pm
    • Sun : 12:00pm - 6:00pm

    Methods of Payment

    • AMEX
    • Cash
    • Debit
    • Gift Certificate
    • MasterCard
    • Visa

  • Image Gallery

  • Job Opportunity

    • Sales & Website/Social Media Assistant

      Full time including writing copy, website uploading & product preparation, social media marketing, shipping/receiving, organizing, errands at times, measuring clothing, etc. You must work some shifts in the store also as we believe it will help with...

      Business Profile:  Rowena
    • Sales & Website/Social Media Assistant

      Current Job Position June 2014- Sales & Website/Social Media Assistant- Starts in July This wonderful position is a grown up job with career potential so please only serious applicants! Full time including writing copy, website uploading & pro...

      Business Profile:  Rowena
    • Store Sales & Website/Social Media Assistant 30-40 hours/week

      Current Job Position Feb 2015- Store Sales & Website/Social Media Assistant 30-40 hrs per week This wonderful position is a grown up job so please only serious applicants! Full time including writing copy, website uploading & product preparat...

      Business Profile:  Rowena