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At the Old Strathcona Business Association, we strive to enhance, to promote and to protect the businesses of the Old Strathcona community. We achieve this by supporting projects and campaigns that maximize Old Strathcona’s aesthetic appeal and by working with everyone concerned to ensure the well-being of our members, their staff, their customers and their clients.

Have a question? Get in touch!

Old Strathcona Business Association

Office Hours: Monday - Thursday: 10am - 3pm 
Our office is closed on all statutory holidays.

Staff team:

Executive Director: Cherie Klassen
Office Manager: Bailey Richards

Please direct all media inquiries to our Executive Director at

Vision, Mission, & Promise

Following our mandate to EnhancePromote, and Protect our vision is that the Old Strathcona Business Association will be the most robust and diverse BRZ (Business Revitalization Zone) in Alberta, while playing an active role in preserving the safety, health, and heritage of the Old Strathcona community.

We will Support our member’s efforts to continue growing a sustainable and diverse Old Strathcona economy providing Education, Awareness, Advocacy and Product Development.

Further, we promise that our residents and visitors will have a life enriching experience every time they are in Old Strathcona

Major Activities, Projects & Programs

The Old Strathcona Business Association works in partnership with the City of Edmonton and business Stakeholders to promote and enhance Old Strathcona, resulting in an engaged and collaborative business community with a focus on long term sustainability.  With almost 650 Members, located from 99 Street to 109 Street and 83 Avenue to approximately 76 Avenue, there is an experience for all five of your senses in Old Strathcona. 

The OSBA is constantly looking for new and innovative ways to enhance our guest experience and showcase Old Strathcona’s vibrancy, while highlighting the great businesses and promoting a sense of community.  Working collaboratively with community groups, neighborhood organizations, The City of Edmonton and valued business Stakeholders, the OSBA is committed to a strategic vision for the future.

The OSBA has several strategies to achieve our goals. Some dramatic changes will include a new look and feel for the area that re-energizes the community and brings back the sense of pride and accomplishment it deserves. Some, but not all, of the initiatives are as follows:

*Develop and implement a 3 – 5 year plan and strategy focusing on our Vision, Mission, and Promise.

*Support our property owners through business retention and recruitment efforts that will also impact the “business mix” in the area and ultimately product development.

*Support Members by marketing the area as a whole, providing opportunities for businesses to feature their messaging and working with local events and area festivals to support their activities.

*Engaging business members through value added programs and opportunities.

*Focus on Product Development – through the use of more comprehensive strategies and plans in order to maximize the resources required to implement, while focusing on “Clean – Safe – Green”. 
        a. Public Transportation & Parking

b. Lighting & Infrastructure

c. Safety & Security

d. New Look & Feel – updating pole banners, art projects, programming in the area, public art, beautification, etc.

e. Business Mix – working with our property owners to ensure we have a sustainable mix of businesses and services in the area to service our residents and the many guests we have as a significant destination in Edmonton.

f. Broaden our customer base to close the gap between our day and evening economies that make up our eclectic community.

All our efforts will impact the story and the experience, which is Old Strathcona and Whyte Ave.   We are looking forward to the future and are so pleased to share that with you.  The OSBA and Old Strathcona businesses are excited to connect with you in Old Strathcona, where you’ll find something for all five of your senses, and where we celebrate the Good Things!